Posted by: tpappy | November 11, 2010

Transitions

For those following the Passion Miner posts, thank you for your support. As all things evolve, I have launched a new blog associated with Better3.com. Please enjoy a continuation of Pappy Posts with Passion Miner flair at:

http://www.Better3.com/blog.

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Posted by: tpappy | October 5, 2010

Nice Package

I recently visited the father of a friend who was in the hospital for brain surgery. His dad, a relatively healthy 75-year-old, had just been diagnosed with a large mass on his right frontal lobe that was causing issues and needed to be removed and diagnosed.

It was scary for my friend and his family. But this was familiar territory for me, and I wanted to lend my support.

This big city hospital (which I will not name) had recently gone through a major expansion that changed the skyline as well as changed their ability to provide more services to a growing community. The new building, where my friend’s dad was having his surgery, was stately and grand inside and out.

Well, with some exceptions…

The small waiting area outside the patient rooms had blinds and valances missing on part of the window and chewing gum residue on the carpet next to the uncomfortable chairs. I get it, some things take a while to get finished…

But it was the experience in pre-op that made me anxious.

First of all, the patient chart was left behind. We rolled the bed all the way through the building and to the surgical ward and no chart.

When we arrived in surgery prep, the CCU nurse that accompanied us (who’d been in charge of my friend’s dad while he was waiting in his room) was told to stay by the pre-op nurse, but didn’t agree that she needed to. Apparently it was hospital procedure that a CCU nurse must stay with the patient until 30 minutes prior to surgery. The tension between the two nurses was palpable.

Then, when the anesthesiologist arrived to check the chart (which finally showed up), he realized that the patient’s pacemaker hadn’t been interrogated. So that held up the surgery until a St. Jude’s representative could drive to the hospital, find our pre-op station, open her computer, hook up the wires to my friend’s dad’s chest and get a read on the state of the device so it could be cleared for surgery. The anesthesiologist was irritated to say the least.

Now, I don’t know about you, but I think this hospital has some major issues with communication and follow through. But aside from those issues, who is impacted by witnessing these events? The patient, family and support circle (me).

The medical professionals were distracted and having to focus on non-care and avoidable setbacks. This prevents them from providing total care, total attention, and total responsiveness. They need to be able to make the right decisions, focus on the pertinent items at hand, and deliver excellence.

With all of these gaps, however, my friend’s dad made it into and through surgery successfully and is now home resting.

It left me feeling that no matter how pretty the package is on the outside, the inside can be in any kind of condition. Beware, be cautious, and know what to look for when you are selecting who to give your money to, your time to, or your loved ones to. Make sure that passion is present on the inside, and the outside won’t even matter.

Posted by: tpappy | September 14, 2010

Contact Us?

Michael and I are in Ft. Lauderdale for a few days, and I wanted to make the most of my time here while he attended work-related meetings. I wanted to see if I could do some networking and maybe meet with a few up-and-comers in the creative arena. In particular, I’d wanted to meet with a branch of a PR firm who boasts authenticity and transparency in Miami. When I called them, using the number for their Miami office on their website, I got a machine with a very pleasant voice who instructed me to dial my party’s extension or leave a message.

So I left a message.

It stumbled out of my mouth, because what I really wanted was a friendly gatekeeper eager to help me get connected to the right individual. I didn’t know the name of who I should talk with, I needed help figuring that out. Sheesh.

Another website I found got me terribly excited. It talked about a collaborative workspace and this ingenious idea of a collective of creative talent that tickled along the lines of where my business is headed. As I clicked around the site, I couldn’t find any identity to connect with. No person, not even a phone number or email address. One paragraph on the about page listed a name, and then the detective work began.

I searched the name and it showed up in Florida Creatives. Ryan. I knew Ryan would possibly know of this person, so I sent him an email. And he did. He replied quickly with an email address and I sent an introductory email to this contact.

I got a phone call later in the day from the contact, and we had a great conversation that is the first of hopefully many. He laughed when I told him how I found him, and he was surprised that the site was that well indexed, since it was still in development. Ironically, he was in Orlando!

Everyone has reasons for having their website the way it is, but until they do usability studies, they don’t know what type of impact it has on their audience. If you want to do business with the public and other businesses, make it easy for them to engage with you. Remember that the first impression they get of you or your company could be the one from your website. Make it a good one that conveys the passion you have for what you do and for them.

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